If you want to increase the profitability of your veterinary hospital or clinic...
You might be surprised to learn that you probably don’t need more customers.
An easier, faster way to grow is by more confidently prescribing helpful treatments and services to the clients you already have.
But many young vets today (and even some experienced ones) are hesitant to have these types of conversations.
They may worry people will get mad at them or push back on their recommendations. But the truth is, when you know how to have confident, friendly conversations with pet owners, you can make your customers happy, serve their animals better, and create relationships that will last a lifetime.
I'm Dr. Tina Neel
I'm Dr. Tina Neel. Over two decades ago, I founded the first twenty-four hour veterinary hospital in Oklahoma. I’ve since grown it into the largest small animal hospital in the state.
The secret to that growth has been training the young vets I’ve hired on how to confidently communicate with clients.
And now, I want to help you do the same in your clinic with my new program, which is approved for 6 hours of CE credit in Oklahoma and pending approval for six hours of R.A.C.E. credit.
About the Program
I’m hosting a six-week cohort where I’ll teach your vets how to have what I call “the 6 most important conversations in veterinary medicine.”
Why does that matter? Here’s an example.
The average vet can see 3,200 patients in a year. If you can convert 10% of those into needed dental procedures, at even $400 a prophy, you’ll produce an extra $128,000 of revenue for the clinic each and every year. At a 20% EBITDA, you'll be looking at $25,600 from teeth cleanings alone.
I personally think you should be able to convert 20%, which is $256,000 and a $51,200 EBITDA per doctor, per year.
When I was a member of a 12 doctor practice, I single-handedly accounted for 25% of our dental procedures. I know how to have important conversations with customers effectively, and dental cleanings are just a small part of that.
Here's a full breakdown of what's covered in the week-by-week...
The Exam Room Conversation
Monday, August 26th, 2024
6pm - 7pm Central
To develop rapport with customers, you need to talk to them throughout the appointment. As you examine their pet, you want to verbalize what you’re finding and draw their attention to anything abnormal. This will help you coax out important background information on the animals and establish the trust needed to discuss treatment options later in the visit. Many young vets today do their work in silence, which is both an awkward and ineffective way to serve clients. I’ll teach you simple phrases and techniques you can use to keep the conversation flowing.
The Diagnostics and Treatment Plan Conversation
Monday, September 2nd, 2024
6pm - 7pm Central
As a doctor of veterinary medicine, you have a special responsibility to advocate for the wellbeing of animals. If you don’t convince pet owners to pay for needed treatments, the animal could suffer or even die. That’s why I don’t let any of the twenty vets in my hospital use the word “recommend.” In this lesson, I’ll teach you how to communicate the “need” of the pets you serve in a way pet owners will understand and want to take action on.
The Financial Conversation (Estimates and Deposits)
Monday, September 9th, 2024
6pm - 7pm Central
Many vets are tempted to run out of the room when a client asks a question about money. While the vet usually shouldn’t be the primary person for these conversations, having the ability to answer questions demonstrates the competence and cohesiveness of the hospital or clinic. And since the vet will have established the most trust with the pet owners, he or she will be in a special position to address concerns when they come up. In this lesson, I’ll cover what every vet needs to know about their hospital’s pricing in order to be prepared for financial conversations when they happen.
The Hospitalization and Dismissals Conversation
Monday, September 16th, 2024
6pm - 7pm Central
Prescribed treatments that involve hospitalization always create extra stress and questions for pet owners. This can reduce their likelihood of taking action on treatment plans prescribed by the vet. In this lesson, I’ll show you how to ease your patients' concerns about leaving their beloved pet with you overnight and how to reiterate the importance of the treatments you prescribe.
The Dental Care Conversation
Monday, September 23rd, 2024
6pm - 7pm Central
As we all know, close to 90% of the old age heart problems we see in dogs are directly related to bad teeth. And one out of four older cats have kidney disease directly related to bad teeth. Dental hygiene is crucial to the health and longevity of animals. It’s also a terrific revenue opportunity for veterinary hospitals and clinics.
The End-of-Life Conversation
Monday, September 30th, 2024
6pm - 7pm Central
The hardest conversation veterinarians must have is telling a pet parent that it might be time to say goodbye. Often, the worst reviews you’ll ever get online are from customers who had a bad end of life conversation with one of your vets. This can cost you the business of other people who read those stories. Even though these types of conversations are never easy, they can be handled well. Too many young veterinarians don’t understand how to have these conversations in a way that honors the animals, respects the pet parents, and protects the reputation of the clinic. I’ll tell you exactly what to do in this lesson.
If you want to increase the profitability of your veterinary hospital or clinic...
The classes are taught live to give participants the chance to ask questions and interact with one another. We also provide an exclusive online room where cohort members can connect with me and each other between classes.
For the cost of a few teeth cleanings ($595), you can give your veterinarians the tools to serve animals better, form stronger relationships with customers, and create more revenue for the clinic. Sign up today!